Monday, August 21, 2006

ESPN embarrasses itself.

With baseball playoff races still only percolating and football a few weeks off, ESPN has hit one of its low points in desparately trying to stir up controversy.

Points A and B: Reggie Bush and Terrell Owens.s

First TO:
TO and Bill Parcells are favorites because they feed ESPN stories to soak up time. So you put both of them together on America's team and ESPN starts shivering in ecstasy. So TO tweaked a hammy, now ESPN has to ride this story "TO not working hard, already causing controversy", "Parcells disgruntled" despite the fact that there's no story. He tweaked a hammy. Plenty of guys take it easy in preseason with a bum hamstring. There is no controversy, except now ESPN has forced TO back on the practice field, whether he's ready or not.

WORSE: Bush
Bush is really good. So ESPN wants to hype him. First, he missed a day of training camp unsigned and ESPN was reporting he would sit out the season. He practiced the next day. Then ESPN covered his Monday night performance. They knew it was something very..., they just didn't know what. They couldn't get their story straight. The Sportscenter crew was creaming itself like every cut he made was the next coming of Barry Sanders' highlight reel. Then they cut to the sideline reporter's post game interview, and she was blitzing Bush with questions about getting "completely stuffed".

Stop. Stop. Stop. Cover the event, stop embarrassing yourselves. It's too lame to even demand creativity.

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