24. The
Hangover – Someday, some Harvard Business School case will get written on
the overthinking idiocy of early decade Vegas attempting to sell itself as
family friendly. Or not – this is what happens when you hire MBA’s and try to
grow revenue by adding new customers instead of knowing what your core business
is. No offense, geniuses, but Disney’s just down the road already and as there’s
no such thing as a “Highroller” Mickey…unless that’s some kind of date rape
drug. No one’s blowing $100,000 in a night in exchange for comped rollercoaster
rides. In 2005, a moribund Sin City went back to basics with the most
successful ad campaign of the decade “What Happens in Vegas, Stays in Vegas.” This
is an 80-year old Don Draper Mad Men season arc waiting to happen. Unfortunately,
the movie rights for “What Happens in Vegas…” went to a dismal Cameron
Diaz-Ashton Kutcher vehicle. In spirit though, The Hangover is “…Stays in
Vegas.” And, in a bit of an upset, we have Bradley Cooper as a result, a legitimate cross-genre star instead of the
increasingly unfunny Zach Galifinakis, who has been left on the roof to bake with his fern.
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